The dissemination of social networks
Social networks to generate your qualified traffic
The dissemination of social networks is fundamental for your website traffic.
The developed website is unlikely to be viewed in mass global digital media.
The goal is not to obtain a quantitative traffic (whatever) but primarily qualitative with prospects likely to carry out an act of purchase this is called the CONVERSION
You will have to bring them to your offer:
The first lever is what is called NATURAL REFERENCING which will generate reach and which consists of the site’s mainly GOOGLE tools for referencing the site as it will be presented to the Internet user according to the keywords he will use ( and that we will have to use). The strategy SEO and keyword choices is subtle enough to rank well. We use the type SHORT TRAINE and LONGUE TRAINE to have a broad spectrum of research and to do it sometimes even using “possible” spelling errors.
For a referencing in the Ads position (at the very top of this GOOGLE page), it is necessary to pay according to a strategy by running a real campaign so that your ad appears in the first place. The interest of the GOOGLE approach is OUTBOUND marketing, that is to say that we present a product to a person who is looking for one !!! It’s quite natural !!
To develop traffic and bring prospects back to the site, the other social networks ( FACEBOOK, INSTAGRAM, PINTEREST ) that we use are more based on an INBOUND strategy. The campaigns are even more subtle and you have to work well on the audiences to present the offer to an Internet user who has a common interest. And present the ad to him so he can click to go to the site.
Then, a good source of referencing and traffic is to use the media (photos, videos) by referencing them in an attractive way because it is the main gateway to your website. Paradoxically, YOUTUBE is GOOGLE’s best SEO (it’s the same house at the same time) and a good number of videos appear first and foremost in the GOOGLE search page.
There is therefore not one but several input channels to your website that should be used as best as possible and in a complementary manner. A good approach before embarking on any SEO operations is to define the PERSONA (the profile of the person likely to buy you.
And as with any strategy, GOOGLE provides extremely powerful statistical reporting tools in order to perform tests and optimize referencing operations. Everything is detailed in terms of traffic in an extremely precise way (source of entry, impact of the campaign, country, city of visitors, elderly, etc.)