The use of videos has become a priority to get traffic to your site.
Social Networks Instagram, Facebook Page and Group, Youtube Channel, Vimeo animation.
The quality photos and videos posted, the higher the engagement rate of users to the website, the more Google likes your site and ranks it higher in the popularity hierarchy !!
However, it should never be forgotten that these GAFAM only think about making money. If your publication is of quality it will be put forward (and vice versa) to obtain more quality in the content of the platform. In a way, it’s like a television channel whose content you would produce !!!