Specificities of social networks
INBOUND MARKETING is a way of proceeding in terms of marketing to offer a prospect something that they are not really looking for like buying a house in Greece but which has a real disposition either to change their life or to be very interested in stays in Greece . To do this, it is possible to reach these prospects more widely by searching for them on surrounding islands, for example.
All the social media that have been developed and run by ALCYONE for 5 years have deliberately excluded the Greek population in order to cultivate international audiences as a priority. That makes less views than a Greek count but it makes for more qualified audiences. Much more efficient
To locate the interests, research on the Facebook Marketing Manager locates the interest for the island of Leros with a panel of Western Europeans at a segment of 3,500 people when for Kos it is around 2 million people (tourism effect of the guaranteed weekly stay)
The marketing offered by Google is different based on the visibility of search in SEO mode that can be boosted with a Google Ads to advertise to appear first and with natural referencing to appear in a good position. The other marketing offered by Google which is extremely powerful is RETARGETING (also usable with FaceBook on a Facebook Ads) which consists of making an ad reappear on the page of someone who has visited the site for a while for the encourage them to come back.
The costs for these Facebook and Google campaigns are included in our fees as long as your property is not sold. It should be noted, however, that the relevance of marketing on social networks is very clearly influenced by seasonality.